FOREIGN TELEVISION STATIONS’ REPRESENTATION AND THE PERCEPTION OF NIGERIA’S IMAGE
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- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
Nigeria youths are perhaps vulnerable victims of foreign television programmes transmitted to Nigeria. The manner in which the foreign television stations represent the image of the Nigerian society appears imbalanced. This could impact on the perception of the country’s image among the youths. The perception could lead to anti-social behaviour among Nigerian youths. The study examined the influence of foreign television stations’ representation of Nigeria’s image on the perception of Nigeria’s image by youths in selected universities in South-West, Nigeria.
The study adopted survey research design. The population comprised 37,650 undergraduates of three selected universities in South-West, Nigeria. Multistage sampling technique was employed in the selection process. Simple random sampling was used to select three states (Oyo, Ogun,Osun) and three universities, one from each of the selected states in Southwest, Nigeria.
Findings revealed that there was a strong positive significant relationship between youths’ perception of Nigeria’s image representation and the nature of news stories disseminated by foreign television stations on Nigerian society (r= -0.711, p<0.05).
The study concluded that the type of news and the predominant tone of foreign television stations’ programme contents formed the basis for the perception of the image of Nigeria by the youths in the selected universities. The study recommended that foreign television stations should engage in investigative reporting to be able to truthfully and adequately cover Nigerian stories in the right perspective. Parents, guardians and teachers should inculcate values of patriotism into the youths so that they can believe in their country.
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